This is my biography ;-/

Woc, alias Flavio Rossi, was born in Turin in 1995, where he lives and works.
He graduated in 2018 at the Accademia Albertina di Belle Arti, Turin (IT).
His work focuses on the image and the different forms it can take. Studying web images, news photos, and logos of brands and corporations, Woc explores the infinite symbolic and aesthetic values that the image has acquired in the contemporary era.

Since 2018 he works for Off-White™, cooperating closing with Virgil Abloh, for the creation of different artworks for various pieces of clothing and collections.
He also worked with Universal Music & Sony Music, specifically with artists such as Mecna, Myss Keta and Michael Sorriso. In 2021 Woc starts a collaboration with Adidas, Nike and Slam Jam for visual projects connected to in-store sneakers drop releases. In 2022 he realizes some exclusive stickers for the Spectrum Store in Milan.
On November 9, 2022, in partnership with, he made a double NFT drop via the Web3 platform Nifty Gateway.

From 2017 he is co-founder and art director of fashion brand Italia90.

Among the recent exhibitions:

  • NESSUNO È SOLO Noire Gallery, Turin (IT), 2021.
  • SOCIAL BOOM Noire Gallery, Turin (IT), 2020.
  • L’ultimo amore,, Brescia (IT), 2020.
  • Anna Frank è un falso storico, lo dice un tipo su Nemo, GSF Contemporary, Turin (IT), 2019.
  • LEONE, Spazio Buonasera, Turin (IT), 2018.